Summary
Mission
Self-starter, organizer, collaborator and creator with a passion for creating, marketing and managing product across industries.
Experience
8 years experience specializing in marketing and product creation.
NOBULL
FTW/ACC Developer April 2021 - Present
- Lead project manager to coordinate across product design, planning, product, sourcing, quality control, production and logistic teams for successful product launch.
- Collaborate across categories to create cohesive launch capsules. Coordinate production / development timelines, communicate to relevant stakeholders and lead successful launch.
Pacterra Athletics LLCMen's Apparel Training Brand Sep 2014 - Present- Act on my self-starting and resourceful entrepreneurial nature, competitive sport experience and passion to create the perfect compression short for the competitive and everyday athlete.
Founded own apparel brand. Experience in sales, marketing, customer service, administration, design and product development.
Current strengths are in product development and marketing.
Created strategies for DTC, cross-branding, team and wholesale revenue streams.
Grew sales to $75K in 2 years for DTC channel through grass roots, seeding, email and digital marketing strategies.
Currently manage all product creation, sourcing, design, operational logistics for production and customer service.
Manage photoshoots, marketing content and calendars for product activation and brand storytelling.
Product featured in GQ, Runner’s World, Men’s Health, Esquire and Askmen (blog).
Adidas
Global Product Manager - Basketball Apparel (LTD) Aug 2019 - May 2020
- Manage NCAA promo (14 schools / 41 styles / 178 SKU's) , NCAA Retail (11 styles / 120 SKU's / $2m), Team (19 styles / 201 SKU's / $5), Mi-Team (20 styles / 20 articles / $1m) (custom) and SMU product lines of business.
- Develop and implement focus groups to gather consumer data insights to be an expert in market trends, price points and consumer first thinking. Present findings to cross-functional teams.
- Work within cross-functional teams, merchandising and marketing departments to enable an efficient product creation process with an optimum product outcome.
- Lead seasonal product briefs outlining seasonal story lines, products activation and creation timelines across merchandising / design and development teams.
- Work across sport categories (Football/Baseball/Soccer/Hockey) to create a holistic product offering and story for NCAA team partners.
- Travel to NCAA partners to manage relationship with school staff, streamline the creation process, seasonal story exploration and hold focus groups with NCAA athletes for new product insights.
- Detailed understanding of the product creation process, PDM systems and product creation calendars in order to ensure on-time retail intro dates.
Studio-317Innovation Manager Sep 2014 - Nov 2015 | Jul 2017 - Aug 2019
- One of seven key members in apparel innovation studio serving emerging and world renown brands with product concepts, design solutions, and market strategy. Specialist in sew-free apparel construction.
- Manage project timelines, sourcing and construction for all projects involving bonding and/or laser cutting.
- Manage relationships and timelines with vendors involved in supplying studio with bonded materials used for projects involving laser cutting or bonding.
- Work cross-functionally with project management, sewing, pattern making and sourcing to assist on sewn project timelines, refine order of operations and optimize work flow across teams.
- Stay ahead and maintain industry knowledge of adhesives, overlay tapes and overall application techniques used in heat press / bonded construction processes and manufacturing.
- Manage and maintain bonded machinery, innovation space and inventory.
- Constantly be testing and challenging the limits of bonded applications to enhance apparel construction techniques and provide clients with an assortment of innovative construction options.
- Constantly be aware of workplace process innovation to enhance or edit current work flow systems in place.
- Adept in Adobe Illustrator, Smartcarve, Powerpoint, Excel and Microsoft Word.
Adidas
APM Global Basketball Apparel Nov 2015 - Jun 2017
- Worked in a fast paced, constantly changing environment supporting cross functional teams to advance product lines from inception to launch, gaining 2 lines to manage after my first year.
Manage basketball base layer, basketball inflatable and assist in team product lines.
Maintain development, design and marketing calendars for successful product launch.
Data input and thorough systems understanding. Entering and tracking products throughout calendar year
Travel to factory to ensure product quality, timelines and cost for baselayer product lines.
Coordinate with merchandising and communications team for effective and clear launch strategy.
Present seasonal G2M product briefs to communicate product line to all cross-functional category teams and relevant markets.
Develop marketing/communication strategies to activate product lines in marketplace.
Conduct in depth market research to gain expertise on relevant target consumers; present findings.
Nike
Sales Associate Oct 2013 - Jan 2014- Utilize customer service skills, basic sales techniques and product knowledge to provide NIKE customers with a premium shopping experience.
- Staying on top and ahead of market trends and NIKE technology to continually provide customers with the most up to date product information and service techniques to create the ultimate shopping experience.
- In store expertise was in Men's Running and Training in both Apparel and Footwear.
LifeMap AssuranceIntern II Product Development Jun 2012 - Sep 2012- Created a marketing plan for new company rebranding strategy with a $400,000 budget presenting to the executive board; highlighting next steps to expand markets to seven states.
- Launched a sales incentive plan for brokers selling existing products with a target budget of $700,000; in order to generate additional sales.
- Researched potential new markets such as Alaska, Montana and Wyoming, specifically focusing on niche target markets for sales representatives.
- Organized six consumer focus groups to spark customer feedback and enhance customer loyalty on products and services.
- Updated collateral information used to inform customer and sales staff developing greater internal and external product awareness and new industry regulations.
The Regence Group
Marketing Intern Jun 2011 - Sep 2011
- Executed a marketing plan to generate product awareness with a $250,000 budget; and keeping in alignment to company’s 2011 strategic goals.
- Streamlined processes and organized sales accounts by region to increase efficiencies of the account services team when assisting customers and assigning sales representatives to target regions.
- Conceptualize promotional strategies and events to increase product and brand awareness to individual consumers in local markets.
Bigfoot Lacrosse
Customer Service/Retail Dec 2004 - Jul 2012
- Provided customer assistance on specific lacrosse products.
- Assisted in store promotional campaigns at lacrosse tournaments, high school events to build store awareness and generate sales.
CERTIFICATIONS
Continued Education
Project Management Certification
PORTLAND STATE UNIVERSITY
In progress to receive certification in Project Management from Portland State University to refine my Project Management skills and enhance professional cabilities.
Sport Accolades and Accomplishments
Still competing... just not on the field.
Denver OutlawsMajor League Lacrosse June 2013 - Sep 2016Drafted 36th overall in the 2013 MLL Draft
3rd Round Selection Supplemental Draft 2014
8th Round Selection Supplemental Draft 2015
Made 23 Man Roster through open tryout 2016
Team England LacrosseFIL Lacrosse 2014 FIL Games - Denver
Selected on the 23 man roster for the 2014 world games in Denver.
Scored 12 goals in 8 games for England.
Team finished 5th in the world.
LXM ProMLL Affiliate - Team Maverick 2013/2014
LXMPRO: A professional sports event done the right way, for the right reasons. LXM PRO players are not only 35 of the top 40 lacrosse players in the world, but more importantly guys who have made a conscious decision to use a professional platform to impact young players and fans in a positive way. Creating personal experiences by being fully available to the players with clinics and chill sessions, LXM PRO’s mission is to have a tangible positive impact on the future of the sport. That being said they get after it on the field with a high contact and action filled battle of a professional game.Drexel UniversityMen's Varsity Lacrosse Team2012/2013 - Drafted by Denver Outlaws of MLL2012/2013 - Elected Co-Captain2011-2012 - Second Team All CAA Mid-Fielder2012/2013 - National Strength and Conditioning Association All-AmericanOffice Skills
Microsoft ExcelProficientMicrosoft WordProficientPowerPointProficientAdobe Illustrator
ProficientPhotoshop
ProficientOptitexBeginnerEducation
Drexel University
Business Administration/Marketing, Bachelors 2008 - 2013
Drexel University Dean’s Scholarship; 2008-2013Minor: PsychologyGPA: 3.13Contact me!